Who I am
I spent 15 years in corporate, in renewable energy, and across every discipline of marketing and brand, from market intelligence and digital transformation to global campaigns and executive leadership. Most recently as VP Marketing and Brand at Vestas, the world's largest wind energy company, where I led teams across four continents, ran a EUR 10M+ budget, and built campaigns that shaped EU energy policy and made it into The Economist, Variety and TIME.
Now I work independently with organisations and leaders who want that level of strategic thinking, creative ambition and marketing rigour applied to their business, without the full-time hire. I offer fractional CMO and marketing consulting, keynote speaking, executive coaching, and communication coaching. My book, Lead Anyway, is forthcoming with De Gruyter in autumn 2026.
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Services
Coming Autumn 2026
Lead Anyway
10 Rules for Leading When You Break the Mold
A leadership book for people who don't fit the traditional prototype, for those who lead quietly, think differently, feel deeply, or have learned to navigate work from the margins. Forthcoming with De Gruyter, autumn 2026.
Two newsletters. Two very different takes. Both worth reading.
Anyway
Personal, unfiltered, and not about performance. I write about introversion, grief, not fitting in, leaving corporate, building something new, and writing the book. On being different, and doing it anyway.
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MARKETED
A weekly newsletter for senior marketing leaders and founders who want to think and act at the CMO level. Practical frameworks, ways of thinking, and tools you can use immediately. The CMO layer of marketing strategy and thinking.
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A separate venture
PAQ Anyway
This is where my consulting, coaching, speaking and marketing work lives. Built for organisations and leaders who want senior strategic thinking without the full-time hire.
Visit paqanyway.com →Book a 30-minute discovery call
Free. No commitment. You'll know by the end whether it's the right fit.