Marketing. Leadership. Brand.
Built on 15 years of doing it for real.

Laurence Paquette, a woman with long wavy brown hair and black-rimmed glasses stands on a stage, speaking and gesturing with one hand open while holding a presentation clicker in the other. She is wearing an all-black outfit against a softly lit teal blue background, with the blurred heads of an audience visible in the foreground.

I spent 15 years in corporate, in renewable energy, and across every discipline of marketing and brand from market intelligence and digital transformation to global campaigns and executive leadership. Most recently as VP Marketing and Brand at Vestas, the world's largest wind energy company, where I led teams across four continents, ran a EUR 10M+ budget, and built campaigns that shaped EU energy policy and made it into The Economist, Variety and TIME.

Now I work independently with organisations and leaders who want that level of strategic thinking, creative ambition and marketing rigour applied to their business, without the full-time hire.

I offer fractional CMO and marketing consulting, keynote speaking, executive coaching, and communication coaching. My book, Lead Anyway, is forthcoming with De Gruyter in autumn 2026.

Explore the services below or get in touch directly.

Services

WORK WITH ME

I work with organisations and leaders across six areas — strategic marketing, coaching, and speaking. All commercial engagements run through PAQ Anyway.

See full services, pricing and booking at paqanyway.com

Communication Coaching

Executive Visibility

Book Lead Anyway

Book cover with a textured turquoise background and a torn paper design revealing a black strip across the center. The title

Lead Anyway:

10 Rules for Leading When You Break the Mold

I am currently writing Lead Anyway: 10 Rules for Leading When You Break the Mold, a leadership book for people who do not fit the traditional prototype. It is for those who lead quietly, think differently, feel deeply, or have learned to navigate work from the margins.

The book explores identity, neurodivergence, burnout, grief, self trust, and what it means to lead without performing, shrinking, or pretending to be someone you are not. It draws on my experience in global leadership roles, alongside years of writing, speaking, and conversations with leaders navigating similar tensions.

Publication planned for fall 2026.

Newsletter:
THE REAL BRIEF

There is no shortage of marketing and leadership content. What is harder to find is someone writing from the experience of actually having had to do it.

In The Real Brief, I write about brand strategy, marketing that actually moves markets, and what modern leadership looks like from the inside. No theory. No generic frameworks. Just sharp thinking from 15 years of doing it for real — at every scale.

Essays on building brands, running campaigns that shaped energy policy, and leading in ways the textbooks haven't caught up with yet.

Subscribe to the Newsletter

Delivered occasionally. No noise. No pretending.

Being your true self at work

In 2022, I spoke in front of the top 300 executives at my company about why inclusion matters, not just as a value, but as a leadership imperative. Watch it here:

Laurence on TikTok:

Leadership, marketing and the honest stuff nobody else says out loud.

More about me

Neurodivergent. Queer. Mom of two.

Born in Montreal, based in Copenhagen since 2006.

Trilingual in French, English and Danish.

I mentor professionals and startups, advocate for inclusive leadership, and create content for people navigating corporate life on their own terms. Across all platforms, I have 85K followers.

Find me here: YouTube · LinkedIn · Newsletter · Podcast · TikTok · Instagram

Marketing. Leadership. Brand. Built on 15 years of doing it for real.