The PAQ Anyway office, a modern open-plan workspace with the PAQ Anyway logo on the wall

Services

Four ways to work together, each built around specific outcomes. From embedding as a Fractional CMO to coaching senior leaders one-on-one, you get exactly what you need, nothing you don't.

All commercial engagements run through PAQ Anyway.

01

Fractional CMO

Senior marketing leadership embedded in your business without the full-time hire. Built on 15 years and EUR 10M+ budgets at Vestas.

  • Brand strategy and positioning
  • Go-to-market planning and execution
  • Campaign development and management
  • MarTech selection and implementation
  • Content and thought leadership strategy
  • ABM and customer insights
  • Marketing team structure and hiring
  • Aligning marketing with commercial outcomes

I also take on interim contracts for larger organisations: full-time, VP-level marketing leadership during transitions, at the same rate.

From DKK 25,000 / EUR 3,350 per month


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02

Marketing & Brand Delivery

Diagnosis, content systems, and campaign execution, for companies that need senior marketing work done, not another deck of recommendations.

  • Brand positioning and messaging assessment
  • Marketing function and campaign performance review
  • Content strategy, pillars, and editorial framework
  • Editorial calendar, playbook, and production systems
  • Campaign development and delivery
  • Stakeholder and corporate communications
  • Copywriting and brand voice
  • PR, media relations, and event marketing support

From DKK 1,000 / EUR 135 per hour, or DKK 20,000 / EUR 2,700 fixed for a two-week diagnostic.


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03

Executive Visibility & Coaching

Coaching and visibility work for senior leaders who want to lead well and lead visibly, without losing themselves in the process.

  • Leadership identity and role transitions
  • Executive presence, board and investor communication
  • Media, interview, and on-camera readiness
  • Personal brand strategy and positioning
  • LinkedIn and executive thought leadership voice
  • Content pillars, calendar, and ghostwriting support

From DKK 2,500 per session, or DKK 9,500 / EUR 1,300 for a three-session coaching programme.


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04

Keynote Speaking & Workshops

Practical, honest sessions grounded in real executive experience, not theory. Designed to change how people think, not just what they know.

  • Brand strategy and campaign leadership
  • Marketing at the intersection of brand and policy
  • The energy transition
  • Personal branding for executives
  • Inclusive leadership and neurodiversity
  • Leading authentically without fitting the mould
  • Burnout and performance
  • Psychological safety

From DKK 25,000 / EUR 3,000 per keynote


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Not sure where to start?

A 30-minute call is free. You'll know by the end whether it's the right fit.