Services
Nine engagements, each built around specific outcomes. From embedding as a Fractional CMO to one-on-one coaching, you get exactly what you need, nothing you don't.
All commercial engagements run through PAQ Anyway.
Fractional CMO
Senior marketing leadership embedded in your business without the full-time hire. Built on 15 years and EUR 10M+ budgets at Vestas.
- Brand strategy and positioning
- Go-to-market planning and execution
- Campaign development and management
- MarTech selection and implementation
- Content and thought leadership strategy
- ABM and customer insights
- Marketing team structure and hiring
- Aligning marketing with commercial outcomes
From DKK 25,000 / EUR 3,350 per month
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Interim CMO
VP-level marketing leadership that lands running. For enterprise organisations that can't afford to lose momentum during transitions.
- Full marketing function leadership
- Brand and campaign continuity
- Team stability during transition
- MarTech and operations ownership
- Board-level communication
- Agency management
- Structured handover to incoming CMO
From DKK 25,000 / EUR 3,350 per month
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Brand Audit & Diagnostic
A clear picture of where your marketing stands. A senior assessment of your brand positioning, marketing function, and campaign performance, with a prioritised action plan. Two weeks, defined output.
- Brand positioning and differentiation review
- Messaging and tone of voice assessment
- Marketing function and capability audit
- Channel and campaign performance review
- Competitive landscape overview
- Written report with findings
- Prioritised action plan
- Live readout and Q&A session
From DKK 20,000 / EUR 2,700 per engagement
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Marketing & Comms Delivery
Experienced marketing and communications work, scoped and done. For companies with a defined scope and a bounded timeline. Senior execution without the management overhead.
- Campaign development
- Market entry communications
- Stakeholder communications
- Copywriting
- Event marketing
- PR support
- Reporting
- AI-assisted production
From DKK 1,000 / EUR 135 per hour
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Content Strategy & Ops
A content engine that actually works. Strategy, editorial positioning, and operational systems that make content sustainable and commercially effective.
- Content strategy and editorial positioning
- Pillar and theme framework
- Channel strategy and audience targeting
- Editorial calendar and planning
- Content playbook and brand voice guidelines
- Production workflows and operational systems
- Content creation and ghostwriting
- Performance tracking and iteration
- AI workflow design for team productivity
From DKK 1,000 / EUR 135 per hour
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Executive Visibility
You have the expertise. The question is whether the right people know it. A strategic, system-driven approach to building a credible public presence.
- Personal brand strategy and positioning
- LinkedIn profile and content system
- Thought leadership platform development
- Video and short-form content strategy
- Executive visibility for leadership teams
From DKK 10,000 / EUR 1,350 per month
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Executive & Leadership Coaching
A space to think clearly and lead with confidence. One-on-one coaching for senior professionals navigating transitions, identity shifts, and leadership challenges.
- Career transitions and what comes next
- Leadership identity and self-trust
- Navigating corporate as a non-traditional profile
- Building influence without playing politics
- Leading through burnout and identity shifts
- Defining your leadership style on your own terms
From DKK 3,500 / EUR 450 per session
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Communication & Presence Coaching
Communicate with impact. Stay yourself. For professionals preparing for high-stakes moments, board presentations, media appearances, keynotes, or building a public profile.
- Storytelling and message clarity
- Board presentations and pitches
- Speaking with authority without losing authenticity
- Media and press preparation
- LinkedIn thought leadership voice
From DKK 2,500 / EUR 350 per session
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Keynote Speaking & Workshops
Practical, honest sessions grounded in real executive experience, not theory. Designed to change how people think, not just what they know.
- Brand strategy and campaign leadership
- Marketing at the intersection of brand and policy
- The energy transition
- Personal branding for executives
- Inclusive leadership and neurodiversity
- Leading authentically without fitting the mould
- Burnout and performance
- Psychological safety
From DKK 25,000 / EUR 3,000 per keynote
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Not sure where to start?
A 30-minute call is free. You'll know by the end whether it's the right fit.