Services
Five ways to work together, each built around specific outcomes. From embedding as a Fractional CMO to coaching senior leaders one-on-one, you get exactly what you need, nothing you don't.
All commercial engagements run through PAQ Anyway.
Fractional CMO
Senior marketing leadership embedded in your business without the full-time hire. Built on 15 years and EUR 10M+ budgets at Vestas.
- Brand strategy and positioning
- Go-to-market planning and execution
- Campaign development and management
- MarTech selection and implementation
- Content and thought leadership strategy
- ABM and customer insights
- Marketing team structure and hiring
- Aligning marketing with commercial outcomes
I also take on interim contracts for larger organisations: full-time, VP-level marketing leadership during transitions, at the same rate.
From DKK 25,000 / EUR 3,350 per month
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Marketing & Brand
Diagnosis, content systems, and campaign execution, for companies that need senior marketing work done, not another deck of recommendations.
- Brand positioning and messaging assessment
- Marketing function and campaign performance review
- Content strategy, pillars, and editorial framework
- Editorial calendar, playbook, and production systems
- Campaign development and delivery
- Stakeholder and corporate communications
- Copywriting and brand voice
- PR, media relations, and event marketing support
From DKK 20,000 / EUR 2,700 per engagement
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Executive Visibility & Coaching
Coaching and visibility work for senior leaders who want to lead well and lead visibly, without losing themselves in the process.
- Leadership identity and role transitions
- Executive presence, board and investor communication
- Media, interview, and on-camera readiness
- Personal brand strategy and positioning
- LinkedIn and executive thought leadership voice
- Content pillars, calendar, and ghostwriting support
From DKK 9,500 / EUR 1,300 per programme
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Keynote Speaking & Workshops
Practical, honest sessions grounded in real executive experience, not theory. Designed to change how people think, not just what they know.
- Brand strategy and campaign leadership
- Marketing at the intersection of brand and policy
- The energy transition
- Personal branding for executives
- Inclusive leadership and neurodiversity
- Leading authentically without fitting the mould
- Burnout and performance
- Psychological safety
From DKK 25,000 / EUR 3,000 per keynote
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Strategic Communications Leadership
For a defined, high-stakes moment such as an acquisition, restructure, market entry, turnaround or leadership transition, where the organisation needs senior communications ownership and one clear narrative across all key audiences.
- Owns the communications workstream from day one: message, audiences and risks
- Core narrative, stakeholder playbooks, Q&A and risk scenarios
- Delivery through CEO messaging, town halls, manager cascades and board materials
From DKK 20,000 / EUR 2,700 per engagement
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Not sure where to start?
A 30-minute call is free. You'll know by the end whether it's the right fit.